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Figma AI (Make / First Draft) vs Krea
A plain-English comparison to help you choose between them.
Workflow against exploration, not output against output. Krea is where visual people iterate: a real-time canvas rendering as you paint and type, many frontier models in one place, art direction by direct manipulation. Figma AI is where teams converge: drafts generated from Figma-built libraries, your own designs turned into prototypes and code, everything accumulating in the files the team already works in. Pick Krea to find the look; pick Figma AI to build the screens, and treat the pairing as a sequence rather than a choice.
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Side by side
- Summary
Figma's AI turns the design tool into a generator: First Draft produces editable screens from a prompt using Figma-built libraries, with generation on your own design system not yet available, Make converts designs and descriptions into interactive prototypes and working front-end code, and smaller assists handle content replacement, image cleanup and smart search across files.
The output is the point: not pictures of interfaces but real Figma files and structured code, editable by designers and usable by engineers. That keeps AI work inside the team's existing system rather than beside it.
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It accelerates drafts and mechanical revisions; finished production design still comes from designers refining what it starts.
- Best for
- Editable first-draft screens generated from Figma-built libraries
- Prompts to interactive prototypes without leaving Figma
- Design-to-code handoff as an engineering starting point
- Mechanical revisions executed by prompt
- AI that lands in real files, not flat mockups
- Cost
- Freemium (Free tier + paid plans)
- Ease
- Openness
- Hosted service
- Data
- Designs and prompts stay within Figma's platform terms, with admin controls on AI features for enterprise plans. Make output is a prototype starting point, not production code, so review before anything ships.
- Summary
Krea is a real-time generative canvas: paint, drag and type while the image renders live, with many image and video models aggregated behind one interface. Iteration happens by direct manipulation rather than blind re-prompting, which changes how art direction with AI feels.
Model aggregation is the second pillar: the frontier image and video models sit side by side, so one subscription compares treatments across them. Upscaling and enhancement round out a production-friendly kit.
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It suits visual people who think by iterating; costs at high video volume track the underlying models and need watching.
- Best for
- Real-time generation that renders as you paint and type
- Art direction by direct manipulation, not re-prompting
- Many frontier image and video models in one place
- Comparing one concept across models quickly
- Upscaling and enhancing assets to production quality
- Cost
- Freemium (Free tier + paid plans)
- Ease
- Openness
- Hosted service
- Data
- Uploads and generations sit under platform terms; heavy video use is where costs need watching.
Pricing
- Figma AI (Make / First Draft)
Free$16/user·$55/user·$90/user
Prices as of August 2026.
- Starter
- Free
- Professional
- $16per user, per monthbilled annually; $20 per user per month if billed monthly
- Organization
- $55per user, per monthbilled annually
- Enterprise
- $90per user, per monthbilled annually
- Krea
Free·$5·$21·$63·$160·Custom
Prices as of August 2026.
- Free
- Free
- Basic
- $5per monthbilled annually; $9 per month if billed monthly
- Pro
- $21per monthbilled annually; $35 per month if billed monthly
- Max
- $63per monthbilled annually; $105 per month if billed monthly
- Business
- $160per monthbilled annually; $200 per month if billed monthly
- Enterprise
- Price on applicationno list price published
By area
Where each one pulls ahead, area by area.
| Area | Figma AI (Make / First Draft) | Krea |
|---|---|---|
| By job | ||
| Design & creative | Figma AI (Make / First Draft) turns designed flows into interactive prototypes with Make, so the work becomes testable without a handoff | Krea leaves brand kits, templates and asset governance to the design platforms |
| By task | ||
| Image editing | Figma AI (Make / First Draft) spares the round-trip to an editor for routine asset preparation, which keeps the design file as the single working surface | Krea's failure mode is its own fluency: endless treatments of a weak base image polish the wrong thing, so judge the source before the twentieth variation |
Common questions
Can Krea's output feed the Figma workflow?
As reference and raw material, comfortably: moodboards, style directions, hero imagery and upscaled assets all travel as images into design files. What does not travel is structure, since Krea produces pictures rather than components, so the screen itself is rebuilt in the design tool. That handoff is exactly where the exploration-to-production line sits.
Which one changes how a designer works day to day?
Krea changes ideation: rendering while you manipulate makes art direction feel like sculpting rather than ordering, and comparing a concept across models takes minutes. Figma AI changes production mechanics: first drafts, mechanical revisions by prompt and design-to-code handoff. One reshapes how ideas form, the other how agreed ideas become buildable.
Where do the costs concentrate on each?
Krea's follow the models it aggregates, so heavy use, particularly video, tracks underlying pricing and needs the arithmetic done first. Figma AI's cost is effectively the platform seat the team already justifies. For a team already paying for Figma, the marginal question is only whether Krea's exploration earns a second subscription.
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Tool facts last checked August 2026