Insights
Writing on AI tools
Longer pieces on choosing and using AI tools, from the team that maintains the guide.
AI agents
AI agent vs chatbot vs copilot vs assistant: what happens after the conversation
All four can be a box you type into. What separates them is not how clever the reply sounds, it is what the system is allowed to reach and change once the reply is finished.
13 min read
AI search
AI sends you 0.1% of your traffic. It may already decide who buys from you.
AI assistants send almost no traffic, read your site relentlessly, and hand over the buyers most likely to convert. All three are true at once.
5 min read
Method
The carpenter's question
The question "which AI tool is best" has no answer until you finish the sentence, and the guide's own coverage data shows what the unfinished half costs.
9 min read