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Figma AI (Make / First Draft) vs Flux (Black Forest Labs)
A plain-English comparison to help you choose between them.
What comes back decides this page: a file or a picture. Figma AI generates into the team's working system, First Draft laying out editable screens from Figma-built libraries and Make turning your own designs into interactive prototypes and working front-end code, all landing as real Figma files engineers can pick up. FLUX is a frontier image model family for builders, photorealism and prompt fidelity spanning open weights and API tiers, met through code rather than a canvas. Pick Figma AI when the output must live in the design workflow; pick FLUX when you are building image generation into a product of your own.
Side by side
- Summary
Figma's AI turns the design tool into a generator: First Draft produces editable screens from a prompt using Figma-built libraries, with generation on your own design system not yet available, Make converts designs and descriptions into interactive prototypes and working front-end code, and smaller assists handle content replacement, image cleanup and smart search across files.
- Best for
- Editable first-draft screens generated on your design system
- Prompts to interactive prototypes without leaving Figma
- Design-to-code handoff as an engineering starting point
- Cost
- Freemium (Free tier + paid plans)
- Ease
- Openness
- Hosted service
- Data
- Designs and prompts stay within Figma's platform terms, with admin controls on AI features for enterprise plans. Make output is a prototype starting point, not production code, so review before anything ships.
- Summary
FLUX is the frontier image model family from Black Forest Labs, spanning open weights you can self-host and API tiers that rival the best closed models.
- Best for
- Programmatic generation and editing behind products
- Open weights for self-hosted and on-device deployment
- Photorealism and prompt fidelity at the frontier
- Cost
- Freemium (Free tier + paid plans)
- Ease
- Openness
- Runs privately (self-hostable)
- Data
- Self-hosting keeps images entirely in your environment, which is the strongest privacy posture in the category. Licence terms vary by model variant, so check whether your variant permits commercial use before shipping outputs.
Pricing
- Figma AI (Make / First Draft)
Free$16/user·$55/user·$90/user
Prices as of August 2026.
- Starter
- Free
- Professional
- $16per user, per monthbilled annually; $20 per user per month if billed monthly
- Organization
- $55per user, per monthbilled annually
- Enterprise
- $90per user, per monthbilled annually
- Flux (Black Forest Labs)
Custom·Custom
Prices as of August 2026.
- Pay as you go
- Price on applicationusage billed at API rates
- Enterprise
- Price on applicationno list price published
Common questions
Would a design team ever use FLUX directly?
Usually not directly, and that is by design. FLUX has no consumer editor, so non-developers meet it through the platforms that host it, some of which may sit alongside or inside design tools. A design team's own surface stays Figma; FLUX is what a product team reaches for when generation itself is the feature being shipped.
How do their outputs differ for engineering?
Figma AI hands engineering a starting point in its own language: structured code from Make and editable files that carry the design conversation. FLUX hands engineering a model: weights or an API that return images, with everything around them, moderation, storage, rights handling, left to the builder. One accelerates a workflow, the other is infrastructure.
What licensing homework does each require?
FLUX's is explicit and per-release: variant licences differ, and commercial use of the open weights needs the terms read for each release rather than assumed. Figma AI's is the familiar platform kind, since generated output feeds work already governed by the team's own review, and production quality still needs a designer's judgement on hierarchy, accessibility and craft.
Related comparisons
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Tool facts last checked August 2026