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HubSpot AI (Breeze) vs Tidio Lyro
A plain-English comparison to help you choose between them.
A suite's intelligence against a specialist's widget: HubSpot's Breeze answers support with the whole customer record attached, Lyro answers from your help content on the site this week. Pick HubSpot AI when the front office already runs on HubSpot, a customer agent resolving from your knowledge base, escalating with full CRM context, every conversation enriching the record marketing and sales share. Pick Tidio Lyro when the support operation is a small team or an online shop, live chat plus a bot handling pre-sales, order and policy questions, live within days at SMB pricing. The platform question decides before the bot question does, because Breeze outside HubSpot has nothing to offer, and Lyro never claims enterprise machinery.
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Side by side
- Summary
HubSpot's AI is Breeze: a copilot, a set of autonomous agents and embedded intelligence threaded through the HubSpot platform. It drafts, summarises, enriches and answers inside the CRM, grounded in the customer data the team already keeps there.
The agents do bounded jobs: a customer agent resolving support queries from your knowledge base, a prospecting agent working leads, a data agent answering CRM questions. The assistant and many embedded features come with the platform; the marquee agents are paid additions on the business tiers, priced by what they actually do.
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The proposition is locality: AI where your customer record lives. Outside a HubSpot-centred stack, that advantage mostly evaporates.
- Best for
- CRM-grounded drafting, summaries and answers in place
- Support resolution with an agent on your own knowledge base
- Prospecting assistance that works from the actual pipeline
- Enriching and querying customer data conversationally
- Teams already running marketing, sales and service on HubSpot
- Cost
- Freemium (Free tier + paid plans)
- Ease
- Openness
- Hosted service
- Data
- AI works your CRM data under HubSpot's enterprise terms; agent actions on live records deserve permission review.
- Summary
Tidio is live chat for small and e-commerce businesses with Lyro, an AI agent that answers customers from your help content: pre-sales questions, order status, returns and policies handled on the site, with a handoff to live chat when the bot reaches its limit.
Its appeal is the entry path: quick setup, SMB pricing, and a bot that earns its keep on the repetitive majority of questions while capturing leads from the visitors it engages.
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It is sized for its market: large-enterprise governance, deep customisation and complex routing belong to the platforms priced for them.
- Best for
- SMB and e-commerce chat with an AI agent included
- Answering pre-sales and order questions on the site
- Automating returns and policy responses from help content
- Handing off to live chat when the bot hits its limit
- Capturing leads from engaged visitors
- Cost
- Freemium (Free tier + paid plans)
- Ease
- Openness
- Hosted service
- Data
- Lyro answers from your website content and support material within Tidio's platform terms. Keep an eye on conversation allowances as volume grows, since AI conversations are metered.
Pricing
- HubSpot AI (Breeze)
- In HubSpot, Starter from $7/seat/mo
- Tidio Lyro
from $32.50·from $300·Custom
Prices as of August 2026.
- Core
- from $32.50per monthbilled annually; $39 per month if billed monthly
- Plus
- from $300per month
- Premium
- Price on applicationno list price published
By area
Where each one pulls ahead, area by area.
| Area | HubSpot AI (Breeze) | Tidio Lyro |
|---|---|---|
| By job | ||
| Customer support | an escalation reaches a person carrying the whole relationship rather than only the thread it came from, because the history is in the same place as the ticket | the whole thing is sized for a small team on a modest budget that needs it working now, which is a different question from which platform the company standardises on |
| E-commerce & retail | a post-purchase or win-back sequence is built from what the customer actually bought, so the follow-up is a consequence of the order rather than a broadcast | the sizing, shipping and stock questions get answered on the storefront outside opening hours, which is exactly when a hesitating shopper otherwise wanders off |
| Real estate | the contact and deal records stay enriched and current as the book moves, which is what makes the pipeline worth asking questions of at all | an engaged visitor's details are captured on the website itself, before anybody has decided whether they were worth following up |
| By task | ||
| Customer support & chatbots | HubSpot AI (Breeze) prices its agent as a paid addition by what it actually does, which is a different purchase from a bot sized for a shop | Tidio Lyro states your published docs as fact, so thin help content produces thin answers and the fix is the documentation rather than the bot |
Common questions
What does CRM grounding add to support?
Context that a standalone widget cannot see: escalations arrive with the relationship attached rather than a bare transcript, and support insights land beside marketing and sales data in one platform. That is Breeze's whole argument, support that sees the whole customer. Lyro's counterargument is proportionality, a working front desk for teams that do not have, or need, a front office suite.
How is each bot priced in shape?
Both meter the resolutions, differently. HubSpot's marquee agents are paid additions on the business tiers, priced by what they actually do, so cost scales with adoption and per-resolution pricing rewards getting deflection right rather than switching it on everywhere. Tidio starts free for basic chat, with paid plans adding Lyro and AI conversations metered by volume, so a traffic spike raises the bill.
What failure mode do they share?
The knowledge base. Either agent states your published content as fact, so thin articles produce confident wrong answers to real customers, and both vendors say so in nearly the same words. Assign article ownership before automation, design escalation paths and human review first, and watch deflection quality rather than deflection volume, whichever platform hosts the bot.
Related comparisons
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Tool facts last checked August 2026