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Scribe vs Loom (AI)

A plain-English comparison to help you choose between them.

01VERDICT

Two answers to "show them how". Scribe watches you click through a process once and produces a step-by-step guide with annotated screenshots, ready to embed in a wiki, ticket or help centre, so documentation becomes a by-product of doing the work. Loom records the walkthrough as an async video with an instant share link, adding AI summaries, chapters and task extraction on the upper tiers. Numbered guides suit repeatable SOPs, video suits nuance and context, and many operations teams sensibly run both.

Tool 1

Tool 2

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02AT A GLANCE

Side by side

	Scribe	Loom (AI)
Summary	Scribe watches you work and writes the guide. Turn on capture, click through a process once, and it produces a step-by-step guide with annotated screenshots and written instructions, ready to share as a link or embed in a wiki, ticket or help centre. Documentation that used to be an afternoon of screenshotting becomes a by-product of doing the work once. The free Basic tier covers web capture with unlimited guide creation and shareable links; paid tiers add desktop and mobile capture, custom branding, screenshot editing and exports to PDF, HTML and Markdown, while Enterprise brings auto-redaction of sensitive data, SSO and governance. AI can also suggest improvements to the workflows it captures. MoreLess It suits whoever owns the how-to layer: operations SOPs, HR onboarding packs, support macros and help-centre articles.	Loom is asynchronous video messaging: record your screen and camera, and an instant share link replaces the meeting the message would otherwise become. It is Atlassian-owned, keeping its name and domain while gaining native Jira and Confluence integrations. Loom AI turns each recording into work product. Titles generate on every plan; summaries, chapters, task extraction and silence removal sit on the upper tiers; and a video can become a doc, a message or a Jira issue automatically. Meeting recording with auto-recaps for Zoom, Google Meet and Teams makes it a meetings tool as well as a messaging one. MoreLess The free plan is a genuine trial, with capped video counts and five-minute recordings. Most of the AI arrives with the paid tiers, and Atlassian-shop teams get the most from the full loop, from recorded walkthrough to Jira work item.
Best for	Capturing an on-screen process once and getting a shareable guide SOPs and how-to guides with annotated screenshots Employee onboarding and software training documentation Help-centre articles and macro attachments for support teams Free web capture with unlimited guide creation	Async screen and camera video messages that replace meetings Turning a recording into a doc, message or Jira issue Meeting recording with auto-recaps for Zoom, Meet and Teams Sales outreach videos with CTA buttons and video variables Process walkthroughs and training clips for Atlassian-shop teams
Cost	Freemium (Free tier + paid plans)	Freemium (Free tier + paid plans)
Ease
Openness	Hosted service	Hosted service
Data	Closed SaaS: captures are processed and stored in Scribe's cloud, and a capture records whatever is on screen, including any customer or employee data visible at the time. Auto-redaction of PII and PHI is an Enterprise feature and assists rather than replaces a compliance review of published documentation; on lower tiers, capture against test data and check screenshots before a guide circulates. Enterprise also brings SSO and role-based governance over who can create and view guides.	Loom is closed and Atlassian-owned, so recordings, transcripts and the AI outputs derived from them live in Atlassian's cloud estate under its terms and workspace governance. The share-link model is the working risk: a Loom is built to travel, so treat link permissions and workspace access settings as part of the rollout rather than an afterthought. Meeting recording carries the sharper obligation: participants should know the recorder is running, and consent norms vary by jurisdiction, so make disclosure the routine before auto-recaps become the default record of calls. AI features process the recording and its transcript to produce summaries, docs and tasks, and Atlassian documents the conversion workflows as currently English-only; check the current Atlassian privacy and trust documentation for training, retention and subprocessor detail before rolling the AI tiers out on customer-facing or confidential calls.
Pricing	Free$25/user·$13/user·Custom Prices as of August 2026.	Free$18/user·$24/user·Custom Prices as of August 2026.

	Basic Free Pro Personal $25per user, per monthbilled annually; $35 per user per month if billed monthly Pro Team $13per user, per monthbilled annually; $17 per user per month if billed monthly; 5 seats minimum Enterprise Price on applicationno list price published	Starter Free Business $18per user, per monthbilled monthly; $180 per user per year if billed annually Business + AI $24per user, per monthbilled monthly; $240 per user per year if billed annually Enterprise Price on applicationno list price published
	Full guide →	Full guide →

Scribe

Summary

Scribe watches you work and writes the guide. Turn on capture, click through a process once, and it produces a step-by-step guide with annotated screenshots and written instructions, ready to share as a link or embed in a wiki, ticket or help centre. Documentation that used to be an afternoon of screenshotting becomes a by-product of doing the work once.

The free Basic tier covers web capture with unlimited guide creation and shareable links; paid tiers add desktop and mobile capture, custom branding, screenshot editing and exports to PDF, HTML and Markdown, while Enterprise brings auto-redaction of sensitive data, SSO and governance. AI can also suggest improvements to the workflows it captures.

It suits whoever owns the how-to layer: operations SOPs, HR onboarding packs, support macros and help-centre articles.

Best for

Capturing an on-screen process once and getting a shareable guide
SOPs and how-to guides with annotated screenshots
Employee onboarding and software training documentation
Help-centre articles and macro attachments for support teams
Free web capture with unlimited guide creation

Cost

Freemium

Ease

Openness

Hosted service

Data

Closed SaaS: captures are processed and stored in Scribe's cloud, and a capture records whatever is on screen, including any customer or employee data visible at the time. Auto-redaction of PII and PHI is an Enterprise feature and assists rather than replaces a compliance review of published documentation; on lower tiers, capture against test data and check screenshots before a guide circulates. Enterprise also brings SSO and role-based governance over who can create and view guides.

Full guide →

Loom (AI)

Summary

Loom is asynchronous video messaging: record your screen and camera, and an instant share link replaces the meeting the message would otherwise become. It is Atlassian-owned, keeping its name and domain while gaining native Jira and Confluence integrations.

Loom AI turns each recording into work product. Titles generate on every plan; summaries, chapters, task extraction and silence removal sit on the upper tiers; and a video can become a doc, a message or a Jira issue automatically. Meeting recording with auto-recaps for Zoom, Google Meet and Teams makes it a meetings tool as well as a messaging one.

The free plan is a genuine trial, with capped video counts and five-minute recordings. Most of the AI arrives with the paid tiers, and Atlassian-shop teams get the most from the full loop, from recorded walkthrough to Jira work item.

Best for

Async screen and camera video messages that replace meetings
Turning a recording into a doc, message or Jira issue
Meeting recording with auto-recaps for Zoom, Meet and Teams
Sales outreach videos with CTA buttons and video variables
Process walkthroughs and training clips for Atlassian-shop teams

Cost

Freemium

Ease

Openness

Hosted service

Data

Loom is closed and Atlassian-owned, so recordings, transcripts and the AI outputs derived from them live in Atlassian's cloud estate under its terms and workspace governance. The share-link model is the working risk: a Loom is built to travel, so treat link permissions and workspace access settings as part of the rollout rather than an afterthought. Meeting recording carries the sharper obligation: participants should know the recorder is running, and consent norms vary by jurisdiction, so make disclosure the routine before auto-recaps become the default record of calls. AI features process the recording and its transcript to produce summaries, docs and tasks, and Atlassian documents the conversion workflows as currently English-only; check the current Atlassian privacy and trust documentation for training, retention and subprocessor detail before rolling the AI tiers out on customer-facing or confidential calls.

Full guide →

Pricing

Scribe

Free$25/user·$13/user·Custom

Prices as of August 2026.

Loom (AI)

Free$18/user·$24/user·Custom

Prices as of August 2026.

03BY AREA

By area

Where each one pulls ahead, area by area.

Area	Scribe	Loom (AI)
By job
Operations	Scribe produces a scannable step-by-step document a colleague can follow at their own pace	Loom (AI) replaces the recurring explain-it-again call: a walkthrough recorded once becomes the SOP, the recap and the Jira work items from a single take, and the share link goes into the runbook where the work happens

04FAQ

Common questions

Which is better for SOPs people actually follow?

For step-shaped processes, Scribe: a numbered guide with annotated screenshots lets someone work at their own pace, re-find step 7, and follow the current version after an update. Loom earns its place where the how carries judgement, tone or context a screenshot sequence flattens, and Atlassian-shop teams get the fullest loop, from recorded walkthrough to Jira work item. The honest test: if the process is a checklist, capture it; if it is a conversation, record it.

How far do the free tiers go?

Scribe's free Basic tier is the more workable for real use: web capture with unlimited guide creation and shareable links, with desktop capture, branding, editing and exports on paid tiers. Loom's free plan is a genuine trial (capped video counts and five-minute recordings), with most of the AI, including summaries, chapters and task extraction, arriving on the paid tiers. A solo operator can run Scribe free indefinitely; Loom free is for deciding whether to pay.

What about sensitive information on screen?

Both capture your screen, so both inherit the risk of whatever is on it. Scribe addresses it structurally at the top tier: Enterprise brings auto-redaction of sensitive data, SSO and governance. On Loom, meeting recording and screen capture put the discipline on the recorder: check what is visible before capture, and know your plan's controls. For processes touching customer or financial data, Scribe's redaction lane is a real differentiator.